Co-Founders Sam and Gregg Anderson, a married couple, started their first company in 2011 with the focus of helping students find jobs after college (think of a version of LinkedIn, but for students). After a few years in an incubator, building the platform, and pitching angels and VC’s, Gregg and Sam decided to chalk the business model up to a learning opportunity.
Meanwhile, Gregg and Sam were consulting under the brand name “Anderson Marketing Consulting” since 2010, a gig that brought in the income needed during our college years that paid for our the startup and the development of the platform. Moving on in 2013, Gregg and Sam founded 41 Orange.
Fun fact: the name 41 Orange reflects where Sam and Gregg started the company on 4117 Wabash Avenue off Orange Avenue, a house with an orange tree in the front yard. The idea was that everything has to start somewhere and to stay humble to your roots.
January 1st, 2014, 41 Orange was born. The idea was to offer inbound marketing agency services for b2b technology and professional services companies. In January of 2017, Gregg and Sam hired their first full-time employee. That same year they grew the company 134% over the prior year and raised a private equity round.
Over time, Gregg and Sam shifted the focus of the company to specialize in both inbound marketing and event marketing and between the agency and its clients, hosted 100’s of events across North America, both coordinating the events and driving attendees to the events. When COVID-19 hit in March of 2020, the company’s revenue saw a 70% dip.
Knowing that event marketing wouldn’t be coming back in the near future, Gregg and Sam decided to dissolve 41 Orange with the blessing of their board of directors, and in April of 2020, they started Origin 63 with the idea of bringing an entirely new business model to life the marketing industry hasn’t seen before.
In the coming months, Gregg and Sam developed a new professional services company that focuses on helping b2b brands utilize their sales, marketing, and customer service technology more effectively. As a HubSpot Platinum Solutions partner, this is a core area of expertise for the Origin 63 team.
Today and into the future Gregg and Sam have a grand vision to be the HubSpot Global Services Partner of the Year by 2031, and to serve more than 1,000 HubSpot customers. The vision for the company is to be a conductor for meaningful transformation in the lives of our clients, employees, and the community at large.
Fun fact: the name Origin 63 comes from the word “Origin” meaning “the point or place where something begins, arises, or is derived,” which is a reflection of a decade of hard work and sacrifice leading up to this new venture, and the new venture marking another origin point on Sam and Gregg’s journey to build a one-of-a-kind company. The number 63 in numerology stands for optimism, balance, family, philanthropy, and abundance. The number 63 is also the last two digits of their current address! How fun!