Ranked among the top 15 HubSpot Solutions Partners in North America, we help sales, marketing, and customer service teams solve key strategy challenges, implement reporting dashboards, improve conversions, keep their customers happy, and much more.
Founded in June 2006, HubSpot (HUBS: NYSE) is a $679.9 million-dollar software company (2019) with hundreds of thousands of customers across the globe. Their software suite is best suited for companies who are looking to grow their business and need an all-in-one CRM, marketing, and customer service platform.
HubSpot has several editions including their Free CRM, Marketing Hub, Sales Hub, Service Hub, and CMS Hub. Each edition has multiple tiers from the starter edition all the way up to the enterprise editions with add-ons for advanced analytics and data management. Working with the Origin 63 team, we’ll help you identify what edition and add-ons are right for you.
The Origin 63 team specializes in using multiple outbound software tools including MailShake, Outreach.io, Sendoso, ConnectYou, and more. These tools are utilized to help your team reach thousands of prospective customers per month through direct 1:1 personalized outreach using a combination of LinkedIn, email, and direct mail channels.
The majority of the outbound activities are automated and once up and running, will consistently deliver a steady stream of high-quality leads for your sales team to connect with. While we do not run these campaigns on your behalf, we work closely with your internal team to teach and help them implement the process that we’ve developed over the past decade. This may include training on data procurement and enrichment.
In 2014 there were more than 947 growth solutions (companies with products to help with sales, marketing, and customer services). In 2019 that number has exploded to more than 8,000 solutions! With all of this technology, not only can one lose sight over which platforms to choose; however, the next biggest challenge is figuring out how to integrate them.
Software platforms that can’t communicate with each other result in siloed information across the organization, making it next to impossible to have a “single source of truth” for the data, and reporting and measurement extremely challenging. We work with your team using tools like Zapier and PieSync to help these platforms talk to each other, including custom API’s.
We all know the old saying that what can’t be measured, can’t be managed. Now more than ever as sales, marketing, and customer service budgets are tightening it’s imperative to know what value is being derived from your investments. We help companies measure key metrics like CLTV, CAC: LTV, MRR, ARR, ROI, probability-adjusted revenue forecasting, and more.
Our approach starts with interviews with key stakeholders to determine what type of reporting is needed in the organization bottom-up and top-down. From the interviews we develop a reporting and analytics roadmap that’s implemented by a joint effort between our teams, ensuring the company and its leaders can make intelligent data-driven decisions.
President, Topside Real Estate