CUSTOMIZE HUBSPOT TO MATCH YOUR BUSINESS

If your data does not fit into the standard categories within HubSpot like contacts, companies or deals, Custom Objects may be your best solution. Custom Objects allow you to easily store and customize all your data. Get flexibility to name the object, create custom properties, and how the object associated with other data. Typical use cases include Service Offerings, Real Estate Listings, Shipments, and so much more. You can think it, we can build it. 

In 2014 there were more than 947 growth solutions (companies with products to help with sales, marketing, and customer services). In 2019 that number has exploded to more than 8,000 solutions! With all of this technology, not only can one lose sight over which platforms to choose; however, the next biggest challenge is figuring out how to integrate them.

Software platforms that can’t communicate with each other result in siloed information across the organization, making it next to impossible to have a “single source of truth” for the data, and reporting and measurement extremely challenging. We work with your team using tools like Zapier and PieSync to help these platforms talk to each other, including custom API’s.

We all know the old saying that what can’t be measured, can’t be managed. Now more than ever as sales, marketing, and customer service budgets are tightening it’s imperative to know what value is being derived from your investments. We help companies measure key metrics like CLTV, CAC: LTV, MRR, ARR, ROI, probability-adjusted revenue forecasting, and more.

Our approach starts with interviews with key stakeholders to determine what type of reporting is needed in the organization bottom-up and top-down. From the interviews we develop a reporting and analytics roadmap that’s implemented by a joint effort between our teams, ensuring the company and its leaders can make intelligent data-driven decisions.